About Us

In 2004, the first San Michelle Bags store was opened and was soon growing quickly. Currently San Michelle has eight retail stores across Auckland, New Zealand and is also a wholesaler of providing products to other fashion retailers in New Zealand.


San Michelle mainly specializes in the creation of high-quality, great functionality and latest fashion design handbags (typically used by women) and luggage. Our brand has huge selecting range of latest style sand colours, including handbags, travel bags, backpacks, school bags, clutchbags and business bags, luggage, wallets and accessories at the most affordable prices with the greatest value.


For customers in Auckland, our stores are located at Manukau Westfield, Botany Down center , Henderson Westfield, New Lynn Mall,Dresssmart Outlet Store, St Luke’s Westfield, Albany Westfield and Sylvia Park.


At San Michelle stores, everyday our talented team is aim to provide our value customers’ enjoyable shopping experiences through showing suitable products and answering any pre-purchase or post-purchase enquiries professionally to every individual customer.


For others out side of Auckland, all the products and services we provide on our website also make our value customers feel great as the same as experiencing at our stores.